This type of meditation is called Japa meditation and called repetitive prayer. You can do this in a formal way, sitting in meditation or informally anywhere and anytime. It can be done as a chant, aloud or silently or it can be imprinted by other means (see notes). Don't be too quick to dismiss its effectiveness. Just watch how the chanting at a sporting event fires everyone up.
If you really become interested in auditory mantras, you may want to become aware of how certain tones can affect certain parts of the body. The science of it is huge.
Chanting is not the only way mantras can be imprinted. Carving mantras onto rocks is a widespread practice in some parts of the world. And Bart Simpson does it another way every episode, when he writes 'lines' on the blackboard.
There are no right or wrong ways to do a meditation. The instructions are guidelines; adapt them to who you are and to your needs at that particular time. Be curious about the process itself.
Remember most meditations become richer the more you practice them. They reveal more of themselves. It can take practice to remember to do a meditation when you need to, and it can take practice to go through the steps. But that's why it is called practice, and for most of us, we practice for the rest of our lives.